Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits is celebrated for its craftsmanship and storied heritage. At the heart of the company is its purpose: to inspire the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. 

Each stage of the whiskey-making process is artistically expressed through graphics and narration, inviting staff and guests to gain a deeper appreciation of the company. 

One of the project’s challenges involved the design of an experiential walkway at the entrance, intended to offer a glimpse into the world of Suntory Global Spirits and its meticulous art of whiskey.  

Our goal was to craft an exciting, illuminating space where Suntory Global Spirits’s extraordinary craftsmanship and story would shine. Drawing inspiration from elements of Japanese and American craft, the walkway features tactile wooden barrels and a dynamic video mural within an expansive display of the brand’s history, processes, and products. 

Its unique aesthetic blends the company’s rich heritage with contemporary touches. The bar features a striking Japanese-inspired trellis pattern and a hanging pendant light adorned with washi paper.   

Natural materials of timber and stone, along with a vintage mirror ceiling, create an atmosphere of sophistication and depth. The wooden ceiling features studs, in a subtle nod to the motif of wooden barrels. A section of the bar was specially designed with a lower counter height for tasting events, and the seating options surrounding the bar . The enable the space to be used flexibly for events.  

DB&B’s design and factory teams also researched and handcrafted the armrests to add a touch of luxe to the seating. Sleek lighting elements were also thoughtfully placed to illuminate the intricate details of the collections of spirits.